Gilded statue on Pont Alexandre III, the Eiffel Tower in the background at sunset
Join the family

Become TRIUMPHAL in your city

A concept born in Paris, an experience designed for the world — open your own chapter of the legend.

Close-up of the red sidecar body and Triumph tank of a Triumphal Tour sidecar

The brand philosophy

Far more than a ride,
the Art of creating an emotional experience

“Every city has its story. Triumphal Tour gives it its finest staging.”

Triumphal Tour was born of a conviction: the world's most beautiful destinations do not merely ask to be discovered, they deserve to be staged. We see every destination as a vast open-air film set, where heritage, landscapes and emotions compose a unique screenplay.

Our mission is to reveal that magic by offering every guest far more than a ride: the privilege of stepping into a film and becoming its leading character.

Our brand embodies four worlds that elevate one another: the magic of a city, the elegance of an exceptional Triumph sidecar, the glamour of cinema and the art of the bespoke.

What you get

A turnkey model, calibrated for excellence

By joining Triumphal Tour, you are not simply launching a business: you are joining a family. We pass on our expertise, our identity and our vision, so that you can bring the Triumphal Tour experience to life with the same standards and the same passion anywhere in the world.

The brand & its reach

Immediate access to a strong, elegant visual identity and a reputation built on excellence, emotion and the guest experience.

Bespoke sidecars

Access to our exclusive manufacturing network. Each vehicle is unique, built to our charter and standards so as to remain true to the spirit and DNA of the brand.

Training & expertise

A complete training programme: premium guest welcome, urban storytelling, riding, safety protocols and operational management.

Digital strategy & booking

Integration into our booking platform, search visibility, marketing support, communication tools and premium visual assets.

Territorial exclusivity

A single franchisee per defined geographical area. Your territory, your Triumphal Tour monopoly in your region.

Ongoing support

Personalised follow-up after launch, access to the franchisee network, updates to the offer and participation in our various campaigns.

Expansion

The cities awaiting their legend

The Triumphal Tour concept is designed for cities and regions with strong tourist appeal. Some cities are already being rolled out; others are awaiting their ambassadors.

  • Paris
  • Lyon
  • Nice
  • Brittany
  • Rome
  • London
  • Barcelona
  • Lisbon
  • New York
  • Miami
Being rolled out Available for franchise
Become a franchisee

The path to your first sidecar

  1. Application & first conversation

    You fill in the form below. Our team contacts you within 72 hours for a first confidential exploratory conversation.

  2. Immersion in the Triumphal world

    You are invited to live a Triumphal Tour experience in Paris — to understand from the inside what you will be passing on.

  3. Feasibility study of your territory

    Joint analysis of the city, its tourism potential, the target clientele and the launch conditions.

  4. Signing & building your sidecars

    Signing of the franchise agreement, then the bespoke build of your vehicles to the standards of the house.

  5. Training & opening

    A full training programme in Paris, then support for the launch in your city. Your first guest climbs aboard.

Application

Ready to write your own legend?

Complete this confidential form.